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_Feb 07  08

Ashley Morgan is a jazz trumpet player and independent record label owner. You can learn more about Ashley at his portoflio website ashleymorgan.com and his blog brassrevolver.com.

_Breaking the blogging glass ceiling

_Entry

There are only 24 hours in a day and only some of those are available to bloggers for the purposes of blogging. So, if you are using blogs as your main source of income, whether directly or indirectly, the amount of money you can generate is limited.

Or is it?

There are beneficial economies of scale present in the blogging profession that intelligent bloggers can leverage. Hosting costs, advertising and promotional costs will be proportionately less as the number of blogs you have increases. Page rank and visibility will be easier to jump start for each subsequent blog once one blog has become established and will be incrementally more simple as the number of blogs grows.

But, even if you put together a handful of blogs, all on the same hosting account, all benefiting from inherited page rank, there is still a limit on the amount of time you have to fill those blogs with content.

Unless of course you find a way to automatically update your blog with fresh search engine friendly content without lifting a finger. There are plenty of companies out there, that will happily take hundreds of dollars from you in return for a couple of lines of badly written code, claiming to do just that.

If these auto-blogging tools work then blogging riches are easy. I doubt they do however. I’ve never tried them, although I’ve been tempted to give them a spin, more out of curiosity than any real hope of easy blogging money.

Blog networking is the real key to breaking the blogging glass ceiling. As the number of blogs in the network grows the total traffic coming into the network, and therefore out through its member blogs also grows. If you are part of a blog network then your traffic, and potential income, can and will grow as the network expands.

So, where can you find a good quality blogging network? Regular readers will be one step ahead of me here. The Upstart Blogger Blog Network launches tomorrow. Tune in tomorrow, same blog time, same blog channel for the launch.

Please excuse the Batman reference in my closing line. I’m a child of the 70’s so I’m prone to that sort of thing from time to time.

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2 Comments

  1. Dara added these pithy words on 08 Feb 08

    Yes, I think the most critical step is gaining the audience. once you have that, all else is smooth.

  2. Graham Smith added these pithy words on 08 Feb 08

    How dare you insinuate that I actually ‘tune’ out in the first place. Shameful.

    Quite hurtful.
    :0)

    Graham
    ImJustCreative
    “On: Creativity within Life”

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