Blogging is nothing if not a form of publishing. And like any publication it is the responsibility of the publisher, or in this case the blogger, to keep everything moving in the correct direction. The correct direction for both the blogger and the majority of the readers.
Furthermore, blogging isn’t a one way street. Discussion is paramount and is, some would argue, the one thing that really sets blogging apart from other more traditional publishing mediums. It is vitally important that all bloggers are level headed and open minded in their approach to comment moderation, otherwise comments could be stifled unnecessarily.
And therein lies a problem. A problem that grows and grows in line with a blogs popularity.
It’s my personal opinion that comment moderation is essential. Enabling live and open commenting on a PR7 blog with thousands of unique visitors per day is, frankly, asking for trouble.
Developing a troll proof comment policy requires a spam filter like Akismet to take care of the obvious junk followed by a second line of intelligent and, as mentioned before, level headed moderation.
As sad as it sounds there are those who target popular blogs with little or no intention of anything other than trolling. Deliberately, and frighteningly enough intelligently, commenting not to further the conversation, not to add value, but to bait a reaction from others.
The only way to deal with these sort of comments is to delete them. It’s that simple. Click delete and don’t give them another thought.
But what happens if an otherwise honest commentator unintentionally adds a comment that threatens to derail the conversation and potentially undermine the blog? And I don’t mean unintentionally as in making a mistake, perhaps commenting on the wrong blog, I mean unintentionally in the most genuine sense of the word.
The answer is again simple, albeit with a few more steps. Leave the comment in moderation, email the commentator directly to explain your actions and then allow them to choose between making a mutually agreeable amendment to the comment or letting it be deleted.
I can almost here some bloggers shuddering at that last paragraph. But the blogosphere is not the same place that it was a few years ago. It’s a much more profitable place to be, a much more monied place. And with that money comes the same risks to security that we face in our offline lives.
The reality of the professional blogging world demands an equally professional comment moderation policy. You wouldn’t leave the door to your house unlocked all day and all night, it’s beyond contemplation. If your blog is a valuable property, don’t leave it unlocked, or the trolls will move in and rearrange the furniture faster than rats up a drain pipe.






Hi there
I have to agree with you about this problem.
The Sausage King website is still fairly low volume for traffic but gradually there are more and more comments I remove.
Perhaps someone out there could invent some troll control tools!
Kind regards
SK
I’ve been lucky with my comments, they’ve all been pretty good and polite, albeit I’m fairly new to the blogging circuit. Maybe I’ll attract some negative attention at some point, lol!
Good points, Ashley, but at what point does the level of comment moderation become unmanageable? For my site, a small scale of visitors and comments is quite easy to handle and moderate. However, a site with a larger visitor base such as UB or ProBlogger would be hard-put to maintain that level of moderation interaction.
I suppose that the number of comments that are useful but derailing would be low, so really you would be deal with a lot of troll or no-troll. But then again, at what point is a person de-railing conversation? If it is blatant, I could understand, but suppose the person makes a valid point related to the discussion that could cause a tangent? Should that be moderated?
How much censorship should be practiced. Is it not better to let the people leaving comments make their points in their own words? I am not sure whether I entirely agree with the approach you suggest.
Ian – I think I may have made it sound like I’m going to be censoring rather than moderating. I’ll give you an example.
Someone recently posted a comment about how easy it was to generate traffic using different keywords. The comment was on topic and in reply to my yesterdays post about my traffic spike. The author of the comment was intelligent and made good points, but, and it’s a big but, he included a link to an adult site.
He didn’t try to hide it and it wasn’t underhand.
I deleted the comment.
And then he tried it again, on this thread, accusing me of being narrow minded and still pimping his adult site. At that point it became very easy to hit the delete button and not give him a second thought.
That’s what I’d call derailing. Don’t worry, I’m not going to start throwing my weight around unnecessarily.
Ashley,
Thanks for the reply. I would have done the same thing if I were in your shoes. Again, I haven’t had to deal with those issues just yet, but as my site grows, I look to people like you for the wisdom of experience so I can handle the problems as they arise.