Hosting that doesn’t suck. Use code UPSTARTBLOGGER for 3 free months!

Encourage return visitors with episodic video

Matt Roberts, my protege and now fellow professional trumpet player, recently uploaded his first video in a series of episodes following the antics of his brass quartet, The Quarter Tones, on their 2007 European busking tour, happily and conveniently entitled Eurobusk.

I’ve mentioned Matt before. At the age of eleven, or maybe ten, or nine, since my memory seems to be working at half speed this morning, Matt was my star pupil. In fact, for many years he was my only pupil. As a professional trumpet player I don’t have time to do a lot of teaching. This allows me to only teach the best and most rewarding pupils, a situation that attracts criticism from some corners but is genuinely the only way I can work given the constraints on my time and the balance of my career.

As Matt went from child to teenager it became apparent that he had what it takes to make it. A few years later and he’s blowing up a storm in one of the country’s leading Music Conservatoires. Another few years later and he’s out the other end, making his living just like me, as a professional trumpet player. And like me, he’s blogging. No one can say I don’t lead by example!

Although Matt’s blog is still in a state of flux as we toy with the idea of moving his design over to a more de rigueur magazine style, he’s already building a good amount of traffic and a growing following.

Having just watched this video I’m confident that his following is about to rise, and rise fast.

Equipped with nothing more than a handful of personal video cameras, nothing fancy, nothing expensive or prohibitively professional, just the sort of thing that many people either have already or can acquire easily, Matt and his quartet of musical marauders have managed to capture and document their travels in a way that is entertaining for anyone with either an interest in music, or a funny bone.

Add a Macbook running nothing more than Apple’s wonderful iMovie, some music provided by his friends, giving them exposure and negating any licensing problems, and the result is a series of videos that will bring tears of laughter to anyone who has experienced what it’s like to be a young musician carving out and clawing out a career.

However, the focus on the comedy of the situations they find themselves in, and the precedence this takes over the music making, is what makes the video funny and entertaining to anyone who can spare fifteen minutes for the first episode.

Put aside the fact that they are young professional musicians and enjoy watching this quartet do all the things that you expect young professional musicians to do when they invade Europe. Lose passports, forget to get currency, say inappropriate things when they don’t know they are being filmed, nearly get run over by maniac drivers and hire the services of their home on wheels, The Flash. Insert obligatory jokes like ‘how many fat brass players can you fit in a car’ and inevitable Blair Witch Project references and this is the result.

Grab a drink, find fifteen minutes, and watch this video. Hopefully it will make you laugh and show you how episodic video can grow your readership.

If you enjoy it, leave Matt a comment. If you really enjoy, subscribe to his site. And if you really enjoy it and are feeling generous tell your friends, blog about it, and generally throw traffic at him in large quantities.

Categories : Blogging, Traffic

The Twitter Marketing Tool for Business

1 Comments For This Post

  1. Matt November 13th, 2008 at 3:59 pm

    Thanks for the generous review! It really was a lot of fun making this documentary.

    The funniest thing was it’s evolution. Starting with a throw away comment one cold christmasy morning in Derby it soon turned into a reality.

    It was made to be enjoyed, not just by friends and family, but by anyone who clicks on the play button. We’ve just finished booking the Flash, Ferries and sites for Eurobusk 08. So there will be a season 2 coming next year as well.

    I hope that you enjoy Eurobusk 07 and it keeps you gripped for all 5 episodes.

Leave a Reply

The Twitter Marketing Tool for Business

Subscribe

Don’t miss a tip, trick, or theme. Subscribe to Upstart Blogger via email. Or grab the posts feed or comments feed.

Hosting Offer

Looking for a host that doesn’t suck? AN Hosting offers 500 GB disk space, 5 TB transfer, and a free domain for life, all for only $6.95 a month! Use code UPSTARTBLOGGER for 3 free months!

Quickstart

New to blogging? Start here: 25 Steps to Launching Your Blog and Making $100+ A Month in 30 Days.

Most web hosts suck
What can you do? Forget DreamHost. Read How to Find a Web Host That Doesn’t Suck. Or, just go right to the best host. Use code UPSTARTBLOGGER for 3 free months!

This post could save your life
8 MySQL Backup Strategies for WordPress Bloggers (And Others).


How important is design?
Your blog doesn’t have to look like all the others. Check out the Upstart Blogger WordPress themes.

Dip into design
And read these posts: Tools for Capturing Design Inspiration and Quick Web Design Mockups Using iWeb.