How Long Does it Take to Make a First Impression on the Web?

Jan 17  06

A new study published in the journalBehavior and Information Technology shows that it takes a scant twentieth of a second for Web surfers to make a decision about a site. These judgments, made in a fraction of a second, matched those opinions formed after prolonged examination. More importantly, due to “halo effect,” these first impressions are difficult to change: if a site “looks” good at first glance, content is judged to be of a higher quality as well and people are more likely to continue visiting the site.

Now I have to redesign my site again. On the Web, as in life, you don’t get a second chance to make a first impression.

Via Stylegala

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All feedback is welcomed via comment or trackback.

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2 Comments

  1. Chris 11 Feb 06

    Sounds right to me, I have to say your redesign is so much better than the previous (frankly ugly) site. The only reason I’ve kept reading is thanks to the RSS feed, now I’ll do a lot more searching and reading on the site too.

    Thanks

  2. Robert Ellis 12 Feb 06

    Hey, thanks alot! That design took me a week. Actually, though, I agree with you; it started out looking like something, but took a wrong turn to ugly somewhere along the way. I switched to WordPress in part to get this Hemingway template and partly because of how easy it is to swap templates when I’m bored with this one.

    I’m glad you like this design, especially if it helps you to enjoy all the great stuff on Futurosity!

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