If it ain’t broke don’t fix it

Dec 17  07

One of the biggest mistakes that new blog owners make when purchasing an established net property is to hastily change an already working design. The urge to arrive in a blaze of glory with an all bells and whistle design is something that can be seen all too often in the blogosphere.

Upstart Blogger already has a clean and instantly recognisable design. Well thought out, clear typography, fast loading and not, like so many blogs out there, saturated in amateur looking adsense units getting in the way of the content.

I will redesign at some stage, probably soon in the new year, but it will be more of an adjustment than a redesign. Just a few little tweaks here and there. As a mac user I share many of Robert’s opinions on what makes a good design. I promise there aren’t going to be any design shocks for regular readers.

And yes, in keeping with the tradition of making outgoing wordpress themes available to all, the current design will be offered as a free download for anyone who cares to use it.

 Stumble it!

All feedback is welcomed via comment or trackback.

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6 Comments

  1. david 17 Dec 07

    I agree with you, I really like a lot about UB’s look. But maybe you can remove some the magically proliferating _s. I don’t dislike the idea of them, but they seem to have been taken from a being a clever idea to something that obligatory (and distracting) all over the design. Their removal is a shock I might rather enjoy.

  2. Upstart Blogger 18 Dec 07

    Thanks David. The _s are on the way out.

  3. Antonio 19 Dec 07

    Ashley congrats on the purchase. It would be a shame to see this theme changed since I think it’s probably the single best theme on the net. And yes I love the _s.

  4. Chuck 20 Dec 07

    I am curious when you plan on writing some articles other than talk about how you bought the theme, no offense?

  5. Upstart Blogger 22 Dec 07

    Thanks Antonio, when I release the theme in the new year the underscores will be left in place. I’m only taking them out for the redesign.

    And Chuck, I bought more than the theme, I bought the whole blog. I hope you continue to enjoy Upstart Blogger as the new direction and plan gets up to full speed.

  6. Chuck 31 Dec 07

    @Upstartblogger: I will believe it when I see it. I am assuming that you are getting your feet set on solid ground since the site is new to you. I just hope that you get things going fast, because interest seems to be falling considerably. Good luck.

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