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Jun 09  08

Ashley Morgan is a jazz trumpet player and independent record label owner. You can learn more about Ashley at his portoflio website ashleymorgan.com and his blog brassrevolver.com.

Make Myspace work for you not you for it

Myspace is a complete and utter waste of time. I have always held that opinion and nothing I have ever read, heard, or learned has ever come close to changing that.

My reasoning is simple. There are two types of people who use Myspace, the first are those with something to sell, the second are those with nothing to do. And, unsurprisingly, the second group are of little or no use to the first.

Unfortunately for everyone not in the second group, the hype surrounding the worlds ugliest website has pushed otherwise clear thinking individuals into fueling it’s growth.

A growth that is both meteoric and catastrophic at the same time. Meteoric for them, catastrophic for everyone else.

However, even the most cynical blogger couldn’t have predicted this depressing fact, taken from a recent Business Week article.

At the time that News Corp. bought us, Myspace had somewhere around 22 million unique users. Now I think we’re close to 120 million unique users worldwide. Our site has also become less of a niche site, where in the early days it was the creative trendsetters that were really driving the growth—from musicians to artists to actors to comedians. Now it’s everybody. So the demographic has widened a great deal. Forty percent of all mothers in the U.S., believe it or not, are on MySpace. Twelve percent of all Internet minutes are spent on MySpace. Forty-five percent of all the users on MySpace are over the age of 35.

Thats right. Forty percent of all mothers in the U.S. Twelve percent of all Internet minutes.

Terabytes of banality generating endless circular click traps forcing those trapped within to click an advertisement in the hope of finding something less unsatisfying.

If you have a Myspace profile it is time to stop working for Rupert Murdoch and start working for yourself.

Just follow these steps and you’ll be a lot better off.

  1. Start a blog, if you do not have one already.
  2. Post a message on your Myspace profile telling people your are leaving Myspace and concentrating on your own blog. Make sure you leave a prominent link to your blog.
  3. Remove any and all content from your Myspace profile apart from the link back to you blog.

Myspace fans might argue that this is biting the hand that feeds. However, the hand I’m suggesting you bite is not feeding anyone but itself.

Bit it hard and don’t flinch. I promise you won’t regret it.

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Comments
  1. Felix added these pithy words on 09 Jun 08

    Well said. The internet was a much better place before Myspace reared it’s incredibly ugly head.

  2. Nathan added these pithy words on 09 Jun 08

    AMEN!!!

  3. Allan Cole added these pithy words on 09 Jun 08

    Couldn’t agree more. Myspace is HORRRIIIBBBLLLEEE on so many levels and this simple solution totally works (for you and not for them.

  4. Chris Desouza added these pithy words on 10 Jun 08

    Myspace is a perfect example of success by default. If you think this statement does not make sense, then try creating a better Myspace.

    And why not? For all the arguments against it - Bad design, waste of time, it should be easy to dismantle Myspace.

    There are more then average 12 minutes in the entire day. Create a platform where users can come to you and spend time there, rather then asking people not to go to Myspace.

    Making money by means of blogging will not last too long. Myspace will still be around providing members unlimited filler time to waste. Obviously, it works! Else, folks wouldn’t go there.

  5. Josh added these pithy words on 10 Jun 08

    Is the same true of all “social networking” websites?

  6. Roberto added these pithy words on 13 Jun 08

    Myspace and its own ugly design remind the internet geocities era…

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