This is only a quick 10 minute sketch I’ve knocked up in Photoshop but it brought a smile to my face. I wanted to keep the text only feel of the current design whilst injecting some interplay between the words. Hopefully the fonts, Dali and Gotham Ultra, reflect the meaning of the words and create a pleasing juxtaposition.
The finished logo will be bigger, probably full width, and sit at the top of the page. If it looks good then the tag line ‘Successful Blogging Made Simple’ will sit underneath, to the right of the ‘p’, using the same pair of fonts
All criticism gratefully received!
I like it, however, you shouldn’t design a logo in Photoshop EVER. Reason I say that is designing a logo in photoshop limits the usability when it comes to size. You should always design a logo in a vector based program such as Illustrator, especially if the logo is just text. Regardless I like what you have so far, but I STRONGLY suggest using Illustrator not Photoshop.
Well, I think sketching is absolutely allowed to do in Photoshop. This logo which just contains text could easily be just duplicated in a vector application like Illustrator.
Sketching should be done on paper, unless you are using a Waicom tablet then Photoshop would be ok I guess. I don’t see the point in drawing it in Photoshop though and then having to turn it into a vector no matter how hard or easy the logo may be. Why not do it in the program it should be in, in the first place? It would save time and money especially if you are having to bill it out.
Oh, I may be alone here. I’m not crazy about it… Maybe it’s the two choices of typefaces. Gotham is a great typeface and the pairing with Dali feels off.
Maybe the contrast is too great? And, the word Upstart seems to lose authority. I “get” the idea of the sketch and not sure it is working just yet.
hmmm…
What’s it look like with the colors reversed?
If you are keeping the black on white, then I think that would be an interesting look.
It doesn’t matter what the process is, it’s the product that really matters.
I like the idea, thought I’m not sure I care for the fonts (or how they work together). If you have Illustrator; try just opening that up and doodling a little bit. If not, there’s the open source Inkscape which might be worth a download.
That said, I’m thinking something a little more conservative for Upstart Blogger. I can sketch something out to give you some idea what I’m talking about if you’re interested at all.
I’m curious to see the redesign and how a logo will fit in.
Something about the two similar ‘t’s in ‘Upstart’ that rubs me the wrong way. Having a handwritten wordmark means that each character should have a unique look.
@Jason: Actually the process does matter if you know anything about design. How the logo will be used should always be taken into account before you start a design, not to mention what program you use. The people who don’t pay attention to design rules or have no design experience at all are the ones who think they are designers and end up falling into trouble down the road because they didn’t understand the process or the how to part.
These comments aren’t directed toward anyone one person’s intellect or knowledge of design. They are just to educate more than anything and teach people that there are ways you should go about things, and the reason behind why you do things a certain way. I don’t know everything about design, I will admit, but I think that having 13 years experience in design and printing accounts for something.
I love your theme and that is why I pick Upstart Blogger. I was looking around for your logo so that I can put the credit out.
The logo is good but is not strong enough. Maybe you should come up with something more iconic? Just my two cents
i think i disagree with everyone here. the process isn’t the end it’s the beginning. so it doesn’t matter if you sketched this out in photoshop or illustrator or Gimp. This argument reminds me of the argument i’ve had with French Horn players who have these ridiculous 12 minute, whole tone warm up. i don’t know what gigs they play, but in the army, sometimes I walked off the marching field and into the club. Warm up? WTF is Warm UP?
if you have time to begin some pivotal artistic journey over your logo, then fine. But I like the idea of picking up a pen and just knocking it out. ya know? maybe it’s cuz i’mma low brass player and anything thats supposed to be both’creative’ and ’structured’ is nonsensical to me.
on the logo, the BLOGGER reminds me of the google service. the upstart seems a bit too jazzy for what youre doing here. it’s nice, but it ain’t perfect.