Redesign your blog and get an immediate 10% traffic increase

The recent redesign has been well received by the majority of Upstart Blogger readers. A few have complained that the design is too biased towards Mac users but, on the whole, I think that the pros outweigh the cons. And one of the big pros of a redesign, as always, is the sudden boost of traffic that it can bring.

Since last Thursday, seven days ago when the redesign was launched, unique visitor numbers have increased by approximately 10%.

I’m not sure why this phenomenon persists. Perhaps it’s just curiosity, with many bloggers looking for blog design inspiration searching for posts about redesigns. Or perhaps blog redesign is just one of those mysteriously attractive search phrases. In the end it doesn’t really matter why it works, I’m just pleased that it does since extra traffic is always a pleasant surprise.

So, if you want a sudden hit of traffic, redesign your blog and blog about the redesign. I guarantee your traffic will rise.

Categories : Blogging

4 Comments For This Post

  1. Daniel Groves September 26th, 2008 at 4:42 pm

    Interesting thought…it just so happens I’m working on a redesign as I post.

  2. Josh September 26th, 2008 at 4:51 pm

    Have you been featured on lots of web design galleries, or what? Have people been clicking through more frequently from the RSS feed?

  3. Elijah September 26th, 2008 at 6:33 pm

    An interesting occurrence indeed. I’m looking forward to having a custom design done for our blog - as of right now we’re using one of Smashing Magazine’s awesome WP themes.

    But a fresh redesign is kind of like rearranging your bedroom after a few years - it spices things up a little!

  4. Stefan Vervoort September 27th, 2008 at 5:28 pm

    I have just released my blog’s re-design. Let’s see if your thought works!

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