Would you like to make a full time income from your blog? Download the free 30 day blogging course and start making money in just 30 days.Attempting to design ten blogs in five days has focussed my attention on the importance of a killer tag line. Successful blogging made simple, the Upstart Blogger tag line, immediately gives the viewer a clear idea of what to expect. And that’s what a good tag line does, it prepares the ground and invites potential readers, potential subscribers and potential customers to take that all important step towards a relationship with you, the blogger.
To create a killer tag line start by attempting to sum up your blog in one line.
Next, consider adding action words to your line, the words that make your potential readers sit up and take notice. Look again at the Upstart Blogger tag line. The words that peak the interest in that line are ’successful’ and ’simple’. The word ‘blogging’ simply descirbes the niche.
The trick is to make sure that your tag line entices people whilst at the same time giving them an honest and factual description.
If you can provide a hook that you know will be irresistible to your target audience, so much the better.
In writing a tag line for my personal blog, Brass Revolver, one of the ten blogs I’m designing this week, I added what I believe will be such an irresistible hook, a hook that I’m sure will make my target audience smile and want to visit my blog.
Here’s the tag line, I’ll explain why I think the hook works after the quote.
This is Brass Revolver, a blog by Ashley Morgan about jazz, trumpets, the music industry, photography, blogging, Apple, technology, culture and anything else that belongs under the heading of ‘what a professional trumpet player really does to make a decent living’.
The information is hopefully clear, the tag line states that the blog is personal in nature and is authored by a professional trumpet player. The hook is the phrase at the end.
‘what a professional trumpet player really does to make a decent living’.
Professional musicians are always interested in how other professional musicians make money. This is something I know from personal experience. I make a respectable amount of money from blogging. An amount that many musicians can only dream of. That’s not meant to be arrogance, and I sincerely hope it doesn’t come across that way, it’s just a fact. Many musicians struggle to make a good living, indeed, I used to struggle. And it sucked! If someone had shown me that tag line when I was in my early twenties, hustling for gigs, trying to make ends meet, I would have wanted to know more.
More than that, I would have wanted to know who wrote the line and how I could connect with them.
That’s the recipe for a killer tag line. Find the hook that appeals to your audience, add descriptive facts and arrange in a single sentence.
Being a part-time music producer completely understand what you mean, and yes many musicians and creative individuals alike do struggle to make ends… It’s a shame that all the media does is glamorize the complete opposite.
I’ve had Brass Revolver bookmarked for quite some time, and I’m really looking forward to the new design.
I absolutely dig the tagline.. it’s clever, and targeted to your core audience hopefully - tech saavy musicians!
lol - Ashley that’s a great tag line. you should bold up the ‘what a professional trumpet player really does to make a decent living’ bit for extra emphasis. I long ago shelved the idea of playing music for money - 1 because I wasn’t really prepared to sacrifice a comfortable standard of living to do so and if I’m being really honest 2 because I wasn’t really good enough.
Never even noticed your tagline due to the big ol “Fresh blog entries” on the homepage.
Great post.
Nice work on the new Brass Revolver site.
A good tag line is definitely something that can make or break a site. It is, after all, about how you market the product. Content is king, but marketing brings in the potential subjects. Nice write-up and good examples.
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