Taking inspiration from magazine covers to refresh my personal brand and blog design

A little over a month ago I wrote about my ongoing brand reshuffle, focussing first on blog design. Today I am putting the finishing touches on the new look for Upstart Blogger. Not much has changed but I feel that the result is a considerable improvement over the outgoing design. Before moving on to part two, an explanation of my blog alignment and personal branding strategy, I’d like to outline my redesign process and, in particular, take... Read More

The 2009 Upstart Blogger brand reshuffle part one: Blog design

2009 was always going to be the year everything changed. I outlined my plans at the beginning of the year and, although things haven’t gone exactly as I originally envisaged, those resolutions are still in place. The Inner Circle will blossom very soon, swiftly followed by Star Maker, a project that will, I think, surprise quite a few people. And those two projects are just the start, just the tip of the multi blog iceberg. But before all this... Read More