A little while ago I issued a teaser post entitled Something wicked this way comes. In it, I hinted at a large project looming on the horizon, something that would change everything and would blow the blogosphere wide open. That project is still coming. In fact, it’s developing right in front of your eyes right now. And this new theme, Prime, along with its cousins Dark and One, plays a very important part in that project.

All will be made very clear, very soon.

Now let’s return to today’s main event, releasing my new WordPress theme, Prime.

Prime combines the typographical sensibilities of my recent themes subtly tweaked for a slightly more clean look and feel, a widget powered sidebar, the tried and tested palette of Upstart Blogger, with a ready made affiliate advertising solution. The Prime zip file contains 2 png files, banner advertisements for Genesis Rocket, that are perfect for use with the Upstart Blogger affiliate program, the first targeted at a general reader, the second targeted at creative professionals. You choose the banner that you feel best suits your audience.

Of course, you don’t have to use those banners and you don’t have to participate in the Upstart Blogger affiliate program to enjoy this theme. And, with that in mind, the banners are not activated by default, but are simply included in the zip file for the convenience of those user who will make use of them.

Prime can be used for any blog application you wish but is particularly suitable for personal blogs.

Prime requires WordPress 2.8 or higher.

Click here to download Prime.